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Broadband Television: Anytime,
Anyplace and Anywhere
Narrowstep evolves into international video-over-IP distributor
Narrowstep has already established general distribution agreements for
High TV with a multiple ISPs.
Income derived from narrowcasting services will for a large part
depend on the commercial success of the respective Channels, as income
is correlated to the number of viewers and revenue sharing agreements
with regard to sponsoring, advertising and e-commerce.
The data below clearly show the significant financial impact of the
increase of the number of daily viewers/average viewing time:
Daily viewers 20,000 200,000
Average viewing time 20 minutes 30 minutes
Ads served per viewer 6 8
Cost per 1000 views (cpm) $50 $100
Income per day $6,000 $160,000
Narrowstep currently has an extensive portfolio of potential broadband
TV channels, which are to be launched for its clients in the coming
months. The company’s recent attendance to the National Association of
Broadcasters Conference (NAB 2005) in Las Vegas and at MIPTV/Milia in
Cannes, increased Narrowstep’s profile significantly and enabled to
company to close several sales agreements with potential customers.
We believe that Narrowstep provides the commercial model that the
streaming market has been looking for. With advertisers such as Sony
Ericsson, Nissan, Nike, Hong Kong Shanghai Bank and the UK Government,
the company has proven Broadband Advertising as a business model to
support the delivery of broadband content.
The TelVOS operating system will most certainly have an impact on the
current monopoly of television media content (terrestrial or
satellite)-distribution. On the other hand, we believe that there will
be a friendly co-habitat with television , as both markets are
complementary to each other. Narrowstep clearly creates cash for its
users – whether by content ownership, channel portal, or narrowcasting
provisioning businesses. We are convinced that massive revenue
reserves that are latent in any content archive can and will be
unlocked. Narrowstep’s solution will enable this and in doing so
generate large and ongoing revenue streams, both for Narrowstep and
for its clients.
The company’s imminent stock exchange listing will enable it to
accelerate its growth, both in the number of Channels and in total
revenue generated. Unlike many other companies, Narrowstep’s corporate
progress can be followed on a daily basis, by simply tuning in to the
respective Internet TV channels mentioned in this article.
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