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Broadband Television: Anytime,
Anyplace and Anywhere
Narrowstep evolves into international video-over-IP distributor
The benefits to Narrowstep’s clients are obvious, as TelVOS, enables
them to build their own television service or establish their own TV
portal. By distributing content to anywhere in the world, 24 hours a
day/7 days per week, a range of new commercial opportunities is
created and earnings streams from (in many cases) existing video
content are unlocked. To name a few: Content and service syndication,
pay-per-view and subscription services, advertising and sponsoring
revenue, SMS and voice response servies, e-commerce, distributing
V(ideo)Zines, running Employee TV or Distributor TV Channels.
The recent explosive growth in Broadband connections has removed most
of the scepticism with regard to Internet. Corporate enterprises and
organizations are still extremely cautious when it comes to spending
large sums of money up-front, and the need for realizing positive
bottom-line results has increased dramatically. We are convinced that
Narrowstep’s client-offering fulfils this need, as it is both very
low-cost and extremely performance-oriented.
Narrowstep’s Network has been architected and engineered to be
scalable and replicable. At the end of 2004 the network was capable of
handling up to 8,000 simultaneous users at a connection rate of
400Kb/sec. The company anticipates being able to handle 60,000
simultaneous viewers at an average data rate of 800Kb/s by the end of
2005, and 120,000 simultaneous viewers by the end of 2006. This
translates roughly into 500,000 daily viewers for 2004 and 10,000,000
for 2005.
What is the market’s response to Narrowstep? As per March 31st 2005
Narrowstep has deployed 36 channels and attracted more than 10 million
viewers over the past 18 months. The firm said it is now delivering an
average of 1.8 million TV ads each month. 75% of its viewers currently
watch between 30 to 50 minutes per session and 82% of viewers connect
at speeds of 256k or above. Brands who have already advertised on
Narrowstep’s channels include Sony Ericsson, Philips, Nissan, Nike,
Red Bull, Canon , HSBC, KPMG, COI, AOL, Easyjet, the United Kingdom
Government (Royal Marines), and Quiksilver.
All channels were developed for third parties, with the exception of
High.tv. As part of Narrowstep's initial development of its
internet-based video content delivery system, the company deployed and
currently still operates its own internet channel. www.high.tv , was
launched on March 2003. The channel features a variety of outdoor,
adventure and extreme sports and broadcasts windsurfing of the PWA
World Windsurfing Tour live and in real time.
www.globalsport.tv is a sports channel that is operated on a joint
venture basis with GLOBAL SPORTNET Gmb in Hamburg. Global Sportnet is
part of the WPP Group PLC (WPP). The channel focusses on live internet
broadcasts (pay-per-view) of UEFA-Cup matches. (www.globalsport.tv)
Global Sportnet represents more than 120 football clubs and various
associations.
Blueyonder TV was developed and deployed as a multiple of 24x7
television channels for Telewest, the largest UK cable company.
( blueyonder.narrowstep.tv )
Swedish Match Tour TV - The Swedish Match Tour is the world’s leading
professional sailing series. ( www.swedishmatchtour.com )
Glasgow.TV has been created to showcase Glasgow as an international
destination of choice. The Channel will broadcast events from the city
and act as an information source for overseas visitors and ex-pats. (
www.seeglasgow.com )
Ons Net Online - Dutch Minister of Economic Affairs, Brinkhorst opened
Ons Net Broadband Network in the Dutch City of Nuenen in March 2005 .
Nuenen has become a unique test bed for new broadband services, such
as Community Television . The Fiber To The Home (FTTH) project was
started by a local housing corporation and 97% of all households have
subscribed to the services of Ons Net. ( www.onsnetonline.nl )
Thomson Holidays and Travel claims to be the first travel agency to
operate a travel-shopping channel to offer both holiday programmes and
live broadcasts on demand via the internet. ( www.thomsontv.com )
Narrowstep has enabled and hosted a multiple of live internet
broadcasts on Teacher Net, which has been developed by the UK
Department for Education and Skills as a resource to support the
education profession.
www.fieldockey.tv is an online, 24x7, TV Channel (see graphic below),
which covers all aspects of field hockey. Many Olympic sports such as
field hockey have an extensive global following, but on a per region
basis, often lack the demand needed to attract the interest of
traditional broadcasters. As a result, these sports are generally not
well televised. This is a perfect example of the opportunities of
narrowcasting via broadband internet.
Other channels worth mentioning are:
REVS.tv - Motorsport Television .
Sportbox tv - is a service provided by the Entertainment & Sports
Agency (ESA), utilizing video news broadcasts, interviews, audio
commentaries and on demand live action to enhance the delivery of
online sports coverage.
Tv-i street is a multi-channel Player fuctioning is an online
destination where users can browse and select from 8 category-specific
channels to view relevant infomercials alongside product information
and trigger the buying process with just one click.
Cycling TV - dedicated to the world of cycling, for all forms of
cycling.
Epic Sports TV - a Florida based extreme sports channel
Channel XL - a New York City-based urban channel
Five-star basketball TV is operated by Five Star Basketball in the
United States.
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