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TANDBERG Brings IPTV Delivery
to Telco TV
Showcases end-to-end solutions for SD/HD compression in IPTV headend
(November 15,2004)
TANDBERG Television , a leading supplier of open solutions for digital
broadcasting and broadband, will showcase its market-leading encoding
solutions for IP television at the upcoming Telco TV show in Orlando
(November 16-18, 2004). Visitors to the TANDBERG Television booth will
be able to hear about the company’s lead in IPTV deployments and the
development of bandwidth-saving advanced encoding solutions for
standard definition and high definition MPEG -4 AVC and Windows Media
9 Series (SMPTE VC-1). They can also view an operational TANDBERG
E5710 MPEG -2 encoder, designed for premiere channels that require the
ultimate compression performance for movies, sports, entertainment and
other fast motion, highly detailed programming. TANDBERG Television ’s
open architecture enables telcos to add E5710 encoders to existing
headends in need of high-quality MPEG -2 encoding without
interoperability issues.
“Our aim to is to provide telcos with the industry’s most complete and
best performing IPTV solutions and to enable them to make the right
choice of compression to suit their business models. Our track record
of deployment and our extensive partnerships demonstrate that we
understand the IPTV market and that we’re able to deliver high-quality
solutions that make telco business models work,” said Carl Furgusson,
head of broadband at TANDBERG Television .
TANDBERG Television comes to Telco TV riding a wave of IPTV successes.
The company recently announced important IPTV contracts with PCCW in
Hong Kong and Sistema in Russia, bringing its tally of real-world IPTV
deployment to over 30. TANDBERG Television has taken a pioneering lead
in the development of professional, broadcast-quality SD and HD
encoding solutions for both the MPEG -4 AVC and Windows Media 9 Series
advanced encoding platforms . Both platforms significantly reduce bit
rates compared to MPEG -2 and are key enabling technologies for telcos
with bandwidth-restricted DSL infrastructures. Moreover, TANDBERG
Television ’s recently launched HD encoders for MPEG -4 AVC and
Windows Media 9 Series produce excellent HD image quality at lower
bit-rates for live TV than ever seen before. The massive bit-rate
reductions of up to 60% on MPEG -2 performance enables new and
improved business models and improved operational efficiency by
creating the ability to offer HD services on some ADSL networks to the
home where previously only SD was possible.
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