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IPTV - Future of
Broadcasting |
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IPTV
Could Change the Face of Broadcasting: Study
A study forecasts the number of subscribers to Internet protocol TV (IPTV)
will surpass one million by 2007.
IPTV is a two-way multimedia service that allows viewers to watch
broadcasts and movies through high speed Internet, providing
interactive services like TV commerce and TV education .
The LG Economic Research Institute said in a report entitled “IPTV
Spearheads a New Broadcasting Market” that if communication companies
actively promote IPTV, more than two million people would subscribe to
the new service by 2009. It expects the number of subscribers to grow
from 80,000 this year to 520,000 in 2006, 1.26 million in 2007 and
2.01 million in 2009. LG said consumers would experience "a new media
environment."
IPTV is tipped to change the structure of the broadcasting industry
and broadcasting consumption, since communicators and broadcasters
will compete directly and viewers will enjoy more diverse video
content, providing a boost to content providers. Televisions will have
a built-in computer and video recorder. KT and Hanaro telecom are
preparing to offer the IPTV service as part of their Triple Play
service, an integrated Internet, telephone and TV service targeting 12
million Internet subscribers.
The institute said IPTV would affect various industries as it would
tear down the boundary between telecommunication and broadcasting
industries, diversify two-way services and stimulate development in
the electronic home appliance industry.
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